Hi, I’m Viraj Mahajan
a Content Curator
a Life Coach
a Movie Producer
a Dog Lover
A passionate writer with 14+ years of experience, I run a writing agency named after my dogs and host Side.B, a horror podcast that explores unsettling, thought-provoking stories. I’m currently helping my mother grow her home business, Satvic Foods, while also sharing my knowledge and teaching writing to budding storytellers on LinkedIn. Being a cinephile, I own a movie production house, bringing unique stories to life on the big screen. Oh, and did I mention? I love coffee and whiskey!
What I Try To Do
Storyteller
Before anything work-related, I am a storyteller by heart. In my sessions or even in my writing, you are bound to find some kind of story.
I have spent the last five years crafting a novel that is now in its final stage of submission
Head of CJ Digitals
With my two dogs by my side, I started a writing agency in 2016. Over the years, we have catered to some notable brands in B2B, SaaS, Academic, EdTech, FinTech, and entertainment industries.
With CJ Digitals, my dream is to create a nontoxic environment for my teammates while helping all of our clients to achieve their expectations.
Managing Satvic Foods
Along with my mother, I started Satvic Foods, where we manufacture and sell homemade spices, pickles, and protein supplements.
With Satvic Foods, I aim to help my mother achieve all of her dreams -- so far, I have just taken the first step.
Let the Words Speak
Few Businesses
Horror Podcast
Side.B – Horror Stories that LingerSide.B is my space for telling raw, unsettling, and deeply human horror stories — the kind that stay with you long after they end. Each episode blends atmospheric narration with psychological tension.
CJ Digitals
May 2016 - PresentWhen I am not clicking pictures of Caesar and Joey, my team and I create content for our valuable clients at CJ Digitals.
Satvic Foods
2016 - PresentI co-own Satvic Foods, where I look after sales, marketing, logistics, and content-related operations.
Viraj Bolta Hai...
LinkedIn Coach
2022 - PresentOver the years, I acquired some insights about content writing, & with 'Viraj Bolta Hai,' I try to give it back to the community.
Newsletter
Published Weekly On LinkedInI try to create a weekly newsletter on LinkedIn to help my fellow freelancers.
Podcast
Spotify | Apple | AmazonUnder 'Viraj Bolta Hai,' we have a podcast that features writers and we talk about their domain, struggles, and what motivates them to write against all odds.
Viraj Bolta Hai
10 Places to Look For Freelancing Gigs
See, I told you the last time… this is an effective headline 😀
If you are following me on LinkedIn, you know the tricks and tips I share during my sessions, impromptu Q&As, and chats. If you know me, you know that these skills I talk about have been acquired over the last decade, and most of the tricks and tips are working for several individuals.
I recently talked to one of my connections, and she told me that it is hard to get a job because there are hundreds and thousands of freelancers. I told her what I will tell all of you today — if you are honest with your craft and have updated yourself with all the latest skills, you should not be afraid of anyone or anything in life. Do you know who should be afraid here? Someone who started this freelancing journey six months back is wondering when they will get that six-figure income. Thinking for money is not bad — but only thinking about money and not doing anything is venomous to your thoughts.
So, why I said all this?
Very simple, I share client details as and when my team shares with me, and I think it turns out to be helpful to most of you out there. I will keep on sharing such client details and sheets with all of you, but you have to promise yourself a couple of things:
- You will always be motivated: It does not matter that your pitch got rejected or a client ghosted you out! It happens. Period. It happens to me even after starting my own writing agency. But I take these challenges head-on. I understand the financial stuff that we all face but understand that the financial problem is not going anywhere if you only think about it. Do you have a problem with a low balance in your account? Get up and do something! And the only way you can do anything in your life is by staying motivated. Even if this shit is not working out, call me anytime! We will sort it out together 🙂
- You won’t become THAT PERSON: We all know THAT PERSON, right? That person tried something for a couple of months, and when it did not work out, he blamed the game! That person stopped trying hard just because that person faced multiple rejections. That person stopped waking up in the morning for cold emailing or attending sessions because he was too tired from all the rejections. That person is not welcome here!
Now that we are done with our so-called TED talk, here are a couple of companies or websites where you can go and look for clients. To get into a good company or firm, you will require a couple of things:
- A freaking cool cover letter
- An awesome resume
- A great case study
- An amaazing personality!
I can dive into detail about these websites, but it would be great if you explored them from your side. It will help you understand what kind of job opportunities there are in the market and how you can apply here.
- Contra
- LinkedIn ProFinder
- Freelance Writers Den (https://freelancewritersden.com/)
- SolidGigs (// $21/month to subscribe but a great place to get jobs)
- Sonia Weiser’s bi-weekly
- MediaBistro
- WeWorkRemotely (https://weworkremotely.com/)
- YunoJuno (https://www.yunojuno.com/)
- SolidGigs (https://solidgigs.com/)
If you already know about these portals and are still facing issues, you need to work on your skills. Over the last two years, I have gotten around 28+ clients from all these places combined. You just need to work a little harder. Let me know if you find any difficulty with any of these portals. Like always, I am mostly always available 🙂
Until next week!
Baw-Baw
– V
I Am Not Finding Good Clients – What Shall I Do?
We all have asked this question ourselves at one time or the other. Sometimes, we come up with excuses and blame them on others (especially our luck). Sometimes we shut down the system and look outside the window only to blame ourselves! Trust me when I say this – we all have been there!
Finding a client is hard, but what’s harder is ensuring that they stay with us for a long. Yesterday, we ended a contract with one of the clients who paid well but was getting on our nerves. In my subsequent newsletter, I will discuss how to ensure that the client stays with you and help you grow as a professional.
Today, let us focus on finding the right client!
But before I jump to that, have you heard about the IKEA effect? This is something that I discuss with my full-time writers when I get them on board for CJ (those who dropped me a mail and said what CJ is, CJ Digitals is my writing agency named after the initials of my dogs). The IKEA effect states that people tend to value an object more if they make it themselves. More importantly, the IKEA effect talks about how we tend to like things more if we have put in extra effort to create them!
Understand that you will create hundreds and thousands of blog posts or content pages for your clients or agencies. But what you will love and admire the most is the content you have created for yourself — something that we call our portfolio!
A couple of days ago, I was on a one-on-one consultation call with a freelancer who asked me about the importance of having a portfolio. I told her the same thing that I am sharing with all of you here, ‘your portfolio is the start of your bread and butter (beer in some cases) – make sure it resonates with who you are, what you do, how you do it, what you did in the past, and what plans you have for future!’
How can you implement the IKAE effect into writing or other freelancing jobs?
The IKEA effect would suggest that clients value the strategies, visions, missions, and goals you have played a part in building.
Next time you pitch to a client, talk about the things you helped build! Your portfolio should shout about your work so that your client will say, “Oh, you made this happen? I think you are the right person for us!”
If you are not able to find relevant clients, this is what you should do:
- Create a portfolio: If you have not worked for anyone yet and are just freelancing in the early days/weeks/months/years, write for yourself and share it on your blog/medium.
- Stay active on LinkedIn: LinkedIn is more than just connecting like-minded people. This is a great place to get inbound leads. Participate in my 30-day writing activity that would help you write over 24,000+ words in a month, boosting your confidence and improving your network (you might get good paying leads as well).
- Skill Up: If not today, then when? If not now, then how? Right? Today is the perfect day to skill up your freelancing game! Learn new things! Instead of putting Kesariya on repeat, this is the right time to listen to some great coaches and mentors.
- Create Case Studies: Create multiple case studies in and around your learning and previous gigs. As I say during my classes, case studies are the perfect way for your client to know how easily you can solve the problem! It also helps them understand what you did as an individual to resolve a given set of problems! Remember the IKEA effect? The client will see and learn how you build something from scratch!
- Be Confident: Even if you are not getting clients or projects, do not be disheartened! It happens to everyone. This is a serious game, and only those who know how to swim against the tides can survive! I understand the money factor (we all have bills to pay!) and how easily we make the fist to hurt ourselves with those sharp nails, but that is not the way ahead — learn from your mistakes and skill up this game!
And if you want to bitch about some client or discuss some project, I am here!
Until the next time, Baw-Baw!
– V
5 Steps to Optimize LinkedIn Profile to Get Better Clients
LinkedIn is one great place to acquire high-paying clients and network with like-minded people who ultimately will convert into inbound leads.
Over the last couple of weeks, I have seen so many LinkedIn profiles and realized that even though freelancers know what they write or create, their LinkedIn profiles do not shout about their work, resulting in poor networking and a lack of inbound clients.
I spoke with several freelancers and gave them suggestions; upon implementing the same, they saw a massive change in their overall LinkedIn engagement, impression, and client retention. A few of the freelancers even got multiple projects (1-2RPW), and few of them got clients on retention. Isn’t it great?
Now, it becomes hard for me to review every profile in detail and give separate feedbacks to improve them. So, I have compiled a list of important activities that you have to implement on your LinkedIn profile for it to grow as per your niche, your short-term/long-term goals, and what kind of client you need to approach in the weeks/months to come.
The Correct Name: I have seen several freelancers using the name First Name Content Writer or First Name Copywriter — is this how your friends, family, and colleagues call you? Is this how you would like to call yourself in the first place? You have an identity that goes beyond your work — be proud of it. Also, stop using emoticons in your name. It might look pretty, but the search engine does not cover it up and puts your profile to the bottom of the pit.
The Right Display Picture: Remember, LinkedIn is not Instagram, so your cute picture with your friends will do you no good. When you upload a picture on LinkedIn, ensure your face takes up around 60 percent of the entire place, choose the clothes appropriately (as per niche, interest, and network), and do not forget to smile with your eyes!
The Cover Picture: Most freelancers do not utilize the power of a great cover picture. Images resonate more about our work, ethics, deliverables, experiences, and personality. It grabs people’s attention, sets the context, and shows a little more about what matters to you.
- If you are a writer: The content of your cover picture should be catchy.
- If you are a marketer: The content of your cover should be analytical and aspirational
- If you are a freelance writer: The content of your cover should do justice to your experience
Remember, the cover picture, the display picture, and NAME should reflect WHO you are as a person. These three things work as a landing page for your LinkedIn profile, and you should use them as much as possible!
Work on Your Headline: Instead of writing:
Freelance Writer | SEO Writer | Content Writer | Technical Writer
Start writing:
SEO-Content Expert | 5+ years of Experience | Helping eCommerce Increase Revenue by 3X With Creative Copies
OR
Finance Writer | Creating Economic & Investment Reports | Helping FinTech Brands With Analytical Content
As you see, there is no correct way to describe your LinkedIn bio, but remember that it should say a bit more about how you see your role, why you do what you do, and how you help different brands.
Work on LinkedIn URL: Most freelancers and full-timers overlook working on their profile’s URL when they start optimizing their LinkedIn profile. As I stated in my previous LinkedIn posts, you can edit that URL to be clean, like your first name, last name, expertise, or niche with expertise. Changing the URL is super easy and helps you rank your profile on the search engine.
There are around 20+ ways to implement your LinkedIn profile that I share during my sessions. If interested, DM me, and I will share more information. Meanwhile, improve your LinkedIn profile with these suggestions, tag me in your recent post, and I will provide you feedback on your updated LinkedIn profile.
Until next time!
– V
Check Out The Consultation Charges
One-Hour Detailed Call
Come With Questions | Stay For Coffee | Go With A SmileDuring our one-on-one consultation call, I will try to resolve any or all the doubts that you have when it comes to writing, marketing, freelancing, or life in general (Life has been a great partner till now 😀 ). The areas that we cover are:
How to start freelancing?
How to pitch to a client?
How to grow as a writer?
How to face the writing challenges?
Google structured content
Google's guidelines for SEO-optimized content
Personalized Cover Letter
LinkedIn Optimization
Crack Client On LinkedIn
Other Work-Related Query
Rupee to Dollar
5 Detailed Session on Writing & Client AcquisitionIf you are an aspiring writer and want to make it big in this freelancing industry, I think this one is for you!
Basic To Advance Writing
Detailed On-Page Writing
Content Marketing
Meta Campaigns
Shopify Product Setup
LinkedIn Optimization
Email Marketing
WhatsApp Marketing
Social Media Marketing
Client Acquisition
Cover Letter Creation
Working On Case Studies
Internship With CJ Digitals
Detailed Writing Session Merged With InternshipFive detailed writing session and an opportunity to get a paid internship with CJ Digitals and create an extensive portfolio for future prospects.
Intermediate to Advance Writing
Detailed On-Page SEO
Competitor's Analysis
Digital Marketing In Detail
eCommerce SEO
Amazon Marketing
Email/WhatsApp Marketing
Meta Ads
Live Projects!
Possibility of a byline!
Testimonial
Ayushi Chaswal
Acclaimed Content WriterNovember 29, 2022
Viraj is an empathetic mentor who showcases great listening and problem-solving skills. He encourages everyone to grow in their content writing careers through his posts, sessions, and newsletters. He's amongst those people who like to share his knowledge and offer help selflessly. He always emphasizes to keep working on your skills to grow in your career.
Sweety Baliyan
Fashion & Health WriterDecember 2, 2022
Highly knowledgeable, well skilled and a very kind soul, Viraj has exquisite ways to help each and every one, to guide people effectively, especially the budding writers, freelancers and who have a desire to work. The best part he is never hesitant to share his knowledge and hard work.
Sahabaj Alam Khan
Inbound Marketing SpecialistDecember 6, 2022
The moment I got connected to Viraj, I landed a treasury of valuables. He offers resources and consultation to freelancers for ABSOLUTELY FREE. I personally learnt more from reading his posts than any paid freelancing course could ever offer.
Pragati Bajaj
Content CuratorDecember 2, 2022
Viraj is now a go-to person for me and so I do recommend every person on LinkedIn, every writer on LinkedIn to get immense knowledge with just one text!
Virtual Coffee Date?
Viraj Mahajan
Dog Parent | Author | Cinephile | Life CoachI tend to revert all of my messages. In case you want to share something, drop me a line!
Email: hello@virajmahajan.in